Harriet Tubman, Mother Jones, And Melba Pattillo Beals

How can a person make a big difference in human rights? Well, Harriet Tubman, Mother Jones, and Melba Pattillo Beals are all examples of people who fought and made a big impact for all human rights. While Harriet Tubman and Melba Pattillo Beals stood up for African American Rights, Mother Jones fought for child labor laws, and all these individuals were determined to take action for their cause. These special people helped to enact change by standing up for rights they believe in, and fighting for equality due to racial discrimination or child labor. Harriet Tubman is such an inspirational and important person to remember in life’s history. She fought against slavery by helping other slaves gain freedom since she returned to the South†¦show more content†¦She even jeopardized her own safety to help guide all these people. Because of all these reasons, she inspires and motivates many people to be an activist and fight for something that someone may believe in. â€Å"S he continues to inspire generations of Americans struggling for civil rights with her bravery and bold action† (Biography.com). This shows that Harriet Tubman still today encourages everyone to stand up for a cause that may be important to anyone. It is essential to defend human rights because it is not fair to be enslaved and treated poorly because of your skin color. Everyone should be free and have equal rights. It is also important to stand up for what you believe in, even if it means going against the law. Mother Jones is also another individual who is extremely caring and important especially when it comes to Child Labor Laws. Mother Jones fought for child labor laws by â€Å"The March of the Mill Children† which was when herself and some of the mill children marched to the President. After seeing the mill children and the terrible working conditions, Mother Jones decided it was time to take a stand to prevent children from these awful conditions, since they were paid very little and not fed properly. â€Å"In countless shacks and shanties across the country, she had tied the shoes ofShow MoreRelatedThe Human Rights Of Harriet Tubman, Mother Jones, And Melba Pattillo Beals1505 Words   |  7 PagesFighting for Human Rights How can a person make a big difference in human rights? Well, Harriet Tubman, Mother Jones, and Melba Pattillo Beals are all examples of people who fought and made a big impact for all human rights. While Harriet Tubman and Melba Pattillo Beals stood up for African American Rights, Mother Jones fought for child labor laws, and all these individuals were determined to take action for their cause. These special people helped to enact change by standing up for rights they believe

A Study On Presence Centered Youth Ministry - 1445 Words

In reading a book it is typical to make notes and highlight passages. However, with Mike King’s Presence Centered Youth Ministry, what started with highlighters, turned to pencil, then sticky notes. Finally, read now and then read again later became the mantra. It is infrequently that books resonate with our own theology and our own transformational journeys, but that is the situation with Presence Centered Youth Ministry. Thesis for Presence Centered Youth Ministry One must really dig into the book to get to the thesis. That is not to say the introduction and the entire first chapter is ineffective, quite the opposite is true. It is necessary to understand the context and transformation of King’s life in order to appreciate the thesis.†¦show more content†¦King recounts his transition from youth to youth pastor in a conservative setting with a pharisaic leaning. The real beauty is the ability to use this background and rely on the Spirit, scripture and tradition to inform the remainder of his theology. Author’s Credentials King uses Presence Centered Youth Ministry as a teaching tool. Beginning with the current setting, he then identifies the traits of a spiritual leader, practices that invite the presence of the Spirit into ministry, scripture, prayer, and a rule of life as means for meeting God. Each of the seven chapters provides sound reasoning and scriptural support which is truly rooted in Christ. Furthermore, King has thirty years of ministry experience as well as holding positions within the area of youth ministry at a national level. Author’s Arguments King’s primary argument is that of the current decline of mainline denominational catechesis, particularly youth through several factors identified by Hart in Deconstructing Evangelicalism (Pg. 30). These factors include Succession, Lack of Tradition, Age Segregation, and Decisionism (Pg. 30, 32, 33, 35). The cumulative effect of these factors is the loss of a consistent catechesis and formation strategy. Our youth, King provides, are prepared and able to handle a variety of complex practices for discipleship that

Essay on The Patriot Act is Unconstitutional - 2556 Words

The Patriot Act was established after the tragedy of September, 11, 2001 in a moment of weakness. It gave unprecedented and unnecessary powers to intelligence agencies under the wide umbrella of national security. The Patriot Act has used an â€Å"us vs them† mentality as well as pro-American propaganda to accomplish its goals. This new authority of the intelligence agencies has gone too far, is unjustified, unconstitutional, and infringes on the privacy of the American people, as well as others in the world. The Patriot Act should be weakened in order to preserve the rights of the American people and to reaffirm to the world that the U.S will not tolerate violations of human rights. On September, 11th, 2001, the United†¦show more content†¦The other purposes section of that is incredibly vague, modifying laws concerning money laundering, education, financing, credit reporting, computer fraud, electronic communications, and others (The USA Patriot). One section of the Patriot Act pertaining to the NSA surveillance revealed by Edward Snowden is an amendment to FISA Act of 1978, increasing surveillance authority by allowing the collection of certain business records for foreign intelligence and international terrorism investigations (â€Å"Uniting and Strengthening†). This gave the NSA and other intelligence agencies a broad authority to collect data from corporations. This has been â€Å"intentionally and willfully abused†, with some workers spying on lovers, ex-lovers, and others, â€Å"for practice†, â€Å"out of curiosity†, and other â€Å"reasons†. There have been no reported employee terminations due to this (Moyer). It wasnt just family, friends or ex-lovers that the NSA agents had the capability to spy on. When Edward Snowden leaked his information, he informed the public, â€Å"I, sitting at my desk, certainly had the authorities to wiretap anyone, from you, or your accountant, to a federal judge, to e ven the President if I had a personal email† (Masnick). For the agents to collect information, except certain types of information, they hadShow MoreRelatedEssay on 2001 USA Patriot Act is Unconstitutional and Ineffective2111 Words   |  9 PagesIntercept and Obstruct Terrorism Act of 2001 commonly known as the USA Patriot Act. This paper will attempt to prove that not only is the USA Patriot Act unconstitutional but many of its provisions do nothing at all to protect Americans from the dangers of terrorism. While this act made legislative changes that increased surveillance and the investigative powers of law enforcement agencies to protect America from further terrorist acts, the passing of the USA Patriot Act has reduced the privacy rightsRead MoreThe United States Of The Patriot Act1090 Words   |  5 Pagesdecades, most notably after the tragic events of September 11th. The Patriot Act was passed shortly after these events in response to the acts of terrorism witnessed by the whole nation. At the time, it seemed rational and logical to allow this bill to pass, due to the extreme anger of American citizens, and the willingness to fight against terrorism. However, certain breaches of privacy came with the introduction of the Patriot Act. We as Americans want to feel protected from the threats of terrorismRead MorePresident Bush Implements A Wave Of Legislation Help Protect The Citizens Of The United States1511 Words   |  7 Pageslegislation to help protect the citizens of the Unit ed States. An important piece of law that was passed was an act called the Patriot Act. This Act’s is supposed to help the government find terrorists and ensuring that another attack like the September 11th attacks doesn’t happen again. However there are a number of constitutional questions that arise with regards to the Patriot Act. The Patriot Act grants the government more power than it had before the attacks of 9-11. It takes into consideration theRead MoreThe War on Terror: Americans Being Terrorized by Their Government1461 Words   |  6 PagesUSA Patriot Act. The title of the act is a ten-letter acronym [USA PATRIOT] that stands for Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act. The act was understood to give the government sweeping authority to take necessary safety measures like conducting electronic surveillance via the Internet. The initial Patriot Act was passed by President George W. Bus h in 2001. On May 26, 2011, President Barack Obama signed the PATRIOT SunsetsRead MoreThe Patriot Act : American Citizens Favor Their Civil Liberties1351 Words   |  6 PagesThe Patriot Act American citizens favor their civil liberties granted by the law and the Constitution. Civil liberties are freedoms of a citizen granted by the U.S. Constitution without arbitrary government abridgement. They are important because those freedoms protect the people from an oppressive government and other oppressive citizens. These rights include the freedom of assembly, petition, press, religion, speech and civil rights. The rights separate the United States from a tyrannical governmentRead MoreThe Patriot Act Essay1618 Words   |  7 Pagesterrorist so the U.S government enacted the patriot act, which gave more power to the federal law-enforcement and intelligence gathering in suspected terrorist crimes. The patriot act gives the government power to do whatever they want for â€Å"national security† and take away the civilians civil rights. The government can tap into cell phones and listen in on conversations or even watch what people are searching on the internet. Since the passing of the patriot act racial profiling has grown in the pastRead MoreThe Freedom Of Privacy Act1078 Words   |  5 PagesThesis Statement: The Freedom of Privacy Act is design to counter and replace the unconstitutional Patriot Act, and return privacy back to our nation. V. Preview briefing: The increase of government intrusion has been on the rise since the Patriot Act was turned into law which have infringed on our constitutional rights, and that the Freedom of Privacy Act if on voted by congress will give us back those rights. We will also be taking any question about the act if there are any. Transition: In orderRead MorePros And Cons Of The Patriot Act1304 Words   |  6 Pageson September 11th.The USA patriot act came into effect in order to safeguard the nation from the possible terrorist activities after the dreadful that dreadful day. The USA Patriot act allowed for the various security officers to search homes or business enterprises of any suspect without the owner’s consent, and also allows the FBI to wiretap and have access to certain financial information without the individuals consent. There has been a lot of controversy over the act, because some say it is aRead More The Patriot Act Essay1684 Words   |  7 PagesThe Patriot Act After the terrorist attacks of September 11th, 2001 our country underwent a change that has drastically affected the fundamental values that our founding fathers instilled in this country. Since that tragic day in September the aftermath of the attacks has started to implicate our Civil Liberties that in this country we hold so dear. Just 45 days after the September 11 attacks, with virtually no debate, Congress passed the USA Patriot Act on October 5th, 2001. This act expandedRead MoreThe quot;Patriot Actquot; Essay928 Words   |  4 Pagesto the Patriot Act, which was a law passed just six weeks after the World Trade Center and the Pentagon were hit. This Act was passed by the Senate the day before by a vote of 98-1. The Bush Administration considered this Act a form of anti-terrorism weapon.* Despite his opinion many citizens consider this Act unconstitutional and a violation of our rights. In addition, some felt that their privacy was being invaded and soon coming to an end . On the other-hand some consider this Act reasonable

Bad Side of Advertising - 1445 Words

Advertising is an important method of competition, especially in industries that are highly concentrated. Where companies are unable to compete on price, advertising is fundamental to promote the subtle differences between products. Advertising has gone beyond informing people of the benefits of a product and how to obtain it and has moved into the area of market creation, Hiding behind globalization and partial truths, advertising has become morally questionable by promoting gluttony, vanity, materialism, and other unhealthy ways of thinking in order to create artificial product needs in consumers. Advertising is an excellent form of communication. Advertising delivers a wealth of information to consumers on varying topics including†¦show more content†¦Children believe what they are told and may even assume that they are being deprived if they do not have an advertised product. In grocery stores, toys and candy are placed at the eye level of toddlers riding in the seat of the shopping cart. The average child sees more than 40,000 thousand commercials each year, the majority of which promote sugared cereals, candy, fatty foods, and toys (The Role of Media in Childhood Obesity). With one in five children in the United States being severely overweight, obesity in children has reached epidemic status. Obese children now suffer from diseases, such as insulin dependent diabetes, that used to only occur in adults (Torgan). Overweight kids tend to become overweight adults, continuing to put them at greater risk for heart disease, high blood pressure and stroke. The conditioning by marketers in childhood follows into adulthood. As adults, Americans seem to ignore the healthy standards based on science and research and continue to fall prey to advertisements for McDonalds, Wendys, Burger King, and other fast food establishments. Approximately 39.8 million American adults, approximately 1 in 6, are obese, making America the fattest nation on earth (Teresi). Despite the fact that a healthy diet, normalized weight, and moderate activity can delay or prevent heart disease, 22 million adults suffer from heart disease resulting in more than 280,000 deaths each year and the increasedShow MoreRelatedThe Good and Bad Side of Advertising1657 Words   |  7 Pages Compare and Contrast the ‘Good’ and ‘Bad’ side of Advertising PLAN TITLE: Compare and contrast the ‘good’ side and ‘bad’ side of advertising. PATTERN: Block Format INTRODUCTION CONTEXT: Communal Issue SUBJECT: Advertisements LIMITED SUBJECT: ‘good’ and ‘bad’ side ISSUE: compare, contrast THESIS: It states the similarities and differences but in emphasis on ‘good’ and ‘bad’ side of advertising. Similarities- â€Å"Good† side of Advertising Paragraph 1: Creates deep impression. Example: Hyundai CommercialsRead MoreShould Advertising Directed At Children Be Restricted? Essay1522 Words   |  7 PagesShould Advertising Directed at Children Be Restricted? The children are our next generation, they are our future. As parents and guardians to children, we do our very best to protect, help guide in the right direction, and sculpt the next generation to be able to make rational and good judgements throughout their lives. In today’s society, companies market their products everywhere, technology is the new advances to our future. We all desire the new trends, like 3D televisions, video games, socialRead MoreHow Advertisers Gear Their Advertisements Towards Children968 Words   |  4 Pagesmessages to people who sign up about special sales or other advertisements. There are two sides to this argument. One side says it is okay gearing advertisements towards children, and another that says it is not okay. I am on the side that says it is not okay to target children in advertising. The reason being is because it can lead to undisciplined children, money problems, and bad habits in life. On the other side, people agree that targeting children are a good thing. They say this because it teachesRead MoreThe Unethical Impacts of Direct to Consumer Drug Advertising1130 Words   |  5 Pagesstyle called Direct to Consumer Drug Advertising or known as DTCA. This campaign has led to a large increase of clinical examinations has led to a large increase in clinical examination and this makes the pharmaceutical companies happy and helps padding their pockets. Using this type of advertising, these drug companies allow details of a particular drug to spread to a potential patient and then most likely pushed by the doctor upon visit. These types of advertising campaigns are focused on trying toRead MoreThe Ban On Advertising Tobacco Products885 Words   |  4 PagesThe ban put on advertising tobacco products in India has caused a lot of debates. Some say it violates the constitution, others say it saves lives. Each side sets a valid argument, but which side is right? These bans do not only exist in India. They have been pu t into action in many different countries as well. Tobacco use kills 5.4 million people a year, averaging at about half of all smokers. (W.H.O.-Facts) I think that everyone is aware of how bad tobacco use is for your health. What peopleRead MoreDoes Advertising Has Negative Effect on Teenagers?832 Words   |  4 PagesDoes advertising has negative effect on teenagers? In the simplest sense the word â€Å"advertising† means â€Å"drawing attention to something† or notifying or informing somebody of something(Dyer 1982).These days, advertising could be found everywhere, no matter you are watching television, surfing the internet or even travelling on public transports. These producers aimed at selling more of their products through advertising without consider the kind of messages they have sent out to the consumers, especiallyRead MoreDirect to Consumer Advertising1068 Words   |  5 Pages Direct-to-Consumer Drug Advertising: Ethical or Not? The United States and New Zealand are the only developed countries that allow direct-to-consumer advertising. Whether the practice of direct to consumer advertising is beneficial to the consumers or not is a highly debated subject with both positions presenting sound reasoning for their position. Whether the practice is beneficial or not to the consumer is not the question, but rather, is advertising prescription drugs directly toRead MoreThe Canadian Philosopher Of Communication Theory1533 Words   |  7 PagesThe Canadian philosopher of communication theory, Marshall McLuhan, once said that â€Å"advertising is the greatest art form of the 20th century†. Indeed, we are exposed to numerous advertisements every day. They come at us in many different forms and ways through TV screens, billboards, magazines, web pages, door-to-door sales, and even radio. Advertisements are not fundamentally bad, but a lot of them use manipulative tactic and tricks which influence us in wa ys we do not even realize. Even thoughRead MoreThe Ethical Issues Of The Tobacco Industry879 Words   |  4 Pagestobacco companies from advertising their products in India. As you can imagine this did not sit well with many. There are always people on both sides of the fence when it comes to these bans. 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B-Plan for Entrepreneurship and SMEs

Question: Discuss about the Report for B-Plan for Entrepreneurship and SMEs. Answer: Company Overview The business plan has been developed on the basis of the business operations of a US-based shoe store business name The Shoebox. Modern business innovation model, technological efficiency and demand of fashionable shoes in the US market have provided a significant opportunity to the shoe business retail store. In the below section, the mission statement, vision statement and business core values of the organization has been identified. Mission Statement The primary agenda of the business of The Shoebox store is to deliver superior quality products and unmatched retail services to their target demographics. Also, the retail store aims to investigate some latest trends to drive the industry. Moreover, for the better services and products diversification, The Shoebox has identified the most eligible business entities. Vision Statement Through the identification of current competitive challenges in the retail shoe industry in the US market, brand recognition is one of the most evident things. Additionally, by providing latest, fashionable and trendy products at an affordable price tag, the organization has to enter its name among the best retailers in the US shoe industry (Seelye and Mack, 2015). Business Core Values Through the identification of latest trends in the US retail shoe industry, The Shoebox has determined to include inclusiveness, design elegance and unmatched retail services to the target demographics profile. Ideally, the retail store wants to investigate the consumer's touch points through efficient communication and marketing channels (Hartley and Ingilby, 2007). Understandably, adequate market research and e-commerce business development have been included within the core values to enhance the brand identity in the retail industry. Objectives The SMART objectives of The Shoebox have been presented as follows. Specific: The typical objective of the retail business of The Shoebox is to improve the revenue figure by month-on-month basis. Clearly, the income margin has to be increased by 5% on yearly basis to say the least. Measurable: In terms of business growth, the number of the target demographics profile must be increased creating networking channels. Meanwhile, each month two significant corporate clients must be included in the business model to increase the networking channel. Achievable/ Attainable: The skills and knowledge must be improved on a regular basis so that the sales executives can contribute to the sales figure in a considerable way. Further, technological efficiency and e-commerce growth must be achieved within the first six months (Anzengruber, 2015). Relevant: The marketing and advertisements of the retail store must be engaged to the appropriate goal. Moreover, the realistic deadline must be set to complete the social networking promotion and retail store promotion within the first couple of quarters. Time-bound: By considering the robust development of the retail shoe industry in the US market, smart deadlines must be set for strategic development, marketing and e-commerce development. Probably, one year time will be crucial to complete the entire management. Products The Shoebox will offer premium quality leather shoes to the target customers as the primary product of the retail store. Quality materials with a manageable price will be the key selling point to the retail store (Rossi, 2008). Moreover, the store will categorize the products in diversified segments such as classic shoes, formal shoes, athletic shoes, fashionable shoes and leather accessories both for men and women. Also, the retail store will focus on providing shoes of well-renowned world class brands such as Gucci, Nike, Reebok, Adidas, Puma and many more. The e-commerce website will be elegantly designed and maintained so that customers can check out latest available shoes and leather accessories of their most preferable brands (Fulmer and Goodwin, 2008). Customers In order to improve the business standards and sales, identification of significant customer segment will be crucial for a new brand. Through the notification of modern trends and style icons of young as well as office goers in the US market, the retail store has got a large collection of the verity of brands for people age group between 16 and 70. Each of the shoes will deliver something different as per the requirement of the target demographics. Also, children shoe section has been positioned for additional benefits (Arkebauer and Miller, 2009). Particularly, for ladies customers, leather handbags, fashionable leather cases and other latest designer products have been displayed to catch the eye of the target demographics. Industry and market analysis Industry The analysis of the factors in the industry that may influence the new business has been presented using the PESTLE analysis herein below: Political Factors: The political instability in the US market may create problem for the company. The new business must considering the changing legislations such as tax rates and licensing needs before starting the business (Swann, 2016). Economic Factors: The USA is the most developed economy with high per capita income of the people (Kochan, 2016). The income level of the people supports the growth of business in the US market. Social Factors: Currently, the USA has a mixed cultural population that demands trendy footwear (Wardell, 2009). Furthermore, the people of the USA are regular user of internet that provides the company with opportunity to grow its business using digital marketing tactics. Technological Factors: The Shoe industry in the USA has all sorts of supportive technology that can be helpful for the company to grow its business (Wardell, 2009). Legal Factors: In terms of legal factor, the business needs to get registered under the US Company Act to develop a website. Furthermore, the company needs to meet all legal obligations related to selling leather shoes in the US market (Swann, 2016). Environmental Factors: It is important to note that the people of the US have got more concerned about the environment. Hence, it is important to consider the environmental obligations that are required to be followed for a retail shoe store (Kochan, 2016). Customer It can be seen that the US market has a good customer profile using sports and fashionable shoes. In order to improve the business standards and sales, identification of significant customer segment will be crucial for a new brand. The company will target customers from age between 16 and 70 because of its variety of products. Each of the shoes will deliver something different as per the requirement of the target demographics (Arkebauer and Miller, 2009). Particularly, for ladies customers the company has different range of products that include leather handbags, fashionable leather cases and other latest designer products. Competition Shoebox needs to face a high level of competition in the market because of existence of large number of rivals in the market. There are a huge number of well reputed brands in the market operating for a long period of time (Jamali, Lund-Thomsen and Jeppesen, 2015). Along with that, the new trend of online stores makes it difficult for the company to establish its new shoe store business. Furthermore, the store is located at a core market area that has many well reputed companies that will provide Shoebox with a high level of competition. Internal Business Strengths and Weaknesses An analysis of internal business strengths and weaknesses has been described herein for further discussion point of view. Strengths Latest Marketing Resources: The recent marketing ideas and developed marketing platforms available to The Shoebox store have given effective strengths to the business model. The digital marketing concepts and e-commerce marketing have also contributed to sales. Brand Partners: The retail store has engaged with significant brands in the US market such as Adidas, Nike, and Puma so that the brand image of The Shoebox will be highlighted at the industry level (Handley and Benton, 2009). Location of business: The location of the retail store of The Shoebox is another significant plus point for business perspective. The Shoebox store has been located around the posh market area where a maximum number of shoppers visit on a regular basis. Weaknesses Management inefficiency: Management inefficiency has somewhat contributed to the lack of revenue generation. Understandably, the role of the management has been a weak link to the business scenario of The Shoebox (Papatheodorou, 2016). Market competitors: Other retail shoe stores in the US market such as Clarks Store, Skechers, ALDO, and ECCO Stores have provided significant market competition to the business of The Shoebox. Therefore, stern market competitiveness is a weakness to the business. Dependency on sales of footwear: Moreover, the revenue and profitability of The Shoebox have massively dependent on the sales of the footwear and shoe products. Hence, such dependency of sales of products has been a weakness of the business structure. Business Differentiation Shoebox will focus on business differentiation using a unique organizational structure. The company will have a store manager who will work under the two partners. Furthermore, the company will employ experienced online marketers and on-store sales executives (Johnson, Webber and Thomas, 2007). The business will be differentiated using digital marketing tactics and unique products made out of premium quality leather. Shoebox will hire designer who will design unique shoes for the company (Faler, 2011). Along with that, the company will also sell other popular branded shoes in the store at cheaper price as compared to other competitors to different its brand. The company will take customized orders for special customers to differentiate its brand in the market. Competitive Advantages The primary competitive strategy of the company is to provide the shoes at a relatively lower price to gain good hold over the market. Along with that, The Shoebox will use digital marketing strategy by developing a website to attract customers through online platform (Enos and Kaysen, 2007). The website will act as a virtual store for the company that will increase its market reach. Along with that, the differentiation of the product and customized orders will act as a competitive advantage for the organization (Faler, 2011). The location of the shoe store at a core market area will also act as a competitive advantage for the company. Marketing Strategy Target Market Strategy Through the identification of massive target market of the US, the operating cost of the business of The Shoebox is quite affordable. On the other hand, the growing retail shoe industry and the e-commerce platform have given corporate sustainability to the business structure of The Shoebox (Padoan and Arzeni, 2010). By identifying the mission and vision of the business, The Shoebox has perfectly applied the available market resources to get the maximum response from the target demographics. Moreover, the premium product quality and the affordable price tag can be identified as the key points to attain a significant competitive edge over the market rivals. Marketing Mix Product: The Shoebox store has identified sustainable and trendy shoe products suitable for the target demographics profile. The organization has established the retail store and e-commerce website to sell footwear, shoes and leather accessories of premium quality. Also, the products of renowned world class brands such as Nike, Puma, and Gucci have influenced the brand image of The Shoebox (McMahon, 2014). Price: Through significant market research, The Shoebox has identified the most suitable product pricing standards in the competitive US market. Meanwhile, for regular shoes, the store has priced US$40 to US$56. On the other hand, the fashionable and premium quality brand products have been offered to the customers at a higher range such as US$65 to US$80. Also, a special discount of 5% to 10% has been applied in the case of online shopping. Promotion and advertising: In promotion and publicity, The Shoebox has utilized Google AdWords, Social media advertising, transportation advertising and electronic advertisements to catch the eye of the target demographics (Day, 2007). Also, the e-commerce website has played a significant role in product promotion through significant draws and store events. Also, some of the traditional marketing concepts have been used to spread Word-of-mouth. Placement: In product distribution and placement, The Shoebox has directly purchased the products from the manufacturers so that the retail business will get a significant boost. Such direct sales technique can deliver significant profitability on sales. Moreover, direct purchasing strategy can ensure that products will be offered to the target demographics at the most reasonable price tag (Whitney and Israel, 2008). Sales Strategy (monthly forecast for two years) The target sales figures for the new business have been given herein below to present the sales strategy of the company. It has been planned that the company will target to increase the sales by 25 percent after every quarter of the year (Tresca, 2013). Furthermore, it is estimated that the direct cost for buying the products would be 50% of the sales value. In other words, the company will keep a margin of 50% to sale the products in the market. SALES FORECAST 1st Year Months Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Revenue Footwear $40,000 $40,000 $40,000 $50,000 $50,000 $50,000 $62,500 $62,500 $62,500 $78,125 $78,125 $78,125 $691,875 Accessories $10,000 $10,000 $10,000 $12,500 $12,500 $12,500 $15,625 $15,625 $15,625 $19,531 $19,531 $19,531 $172,969 TOTAL SALES $50,000 $50,000 $50,000 $62,500 $62,500 $62,500 $78,125 $78,125 $78,125 $97,656 $97,656 $97,656 $864,844 Direct Cost Footwear $20,000 $20,000 $20,000 $25,000 $25,000 $25,000 $31,250 $31,250 $31,250 $39,063 $39,063 $39,063 $345,938 Accessories $5,000 $5,000 $5,000 $6,250 $6,250 $6,250 $7,813 $7,813 $7,813 $9,766 $9,766 $9,766 $86,484 Total Direct Cost $25,000 $25,000 $25,000 $31,250 $31,250 $31,250 $39,063 $39,063 $39,063 $48,828 $48,828 $48,828 $432,422 SALES FORECAST 2nd Year Months Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Revenue Footwear $97,656 $97,656 $97,656 $122,070 $122,070 $122,070 $152,588 $152,588 $152,588 $190,735 $190,735 $190,735 $1,689,148 Accessories $24,414 $24,414 $24,414 $30,518 $30,518 $30,518 $38,147 $38,147 $38,147 $47,684 $47,684 $47,684 $422,287 TOTAL SALES $122,070 $122,070 $122,070 $152,588 $152,588 $152,588 $190,735 $190,735 $190,735 $238,419 $238,419 $238,419 $2,111,435 Direct Cost Footwear $48,828 $48,828 $48,828 $61,035 $61,035 $61,035 $76,294 $76,294 $76,294 $95,367 $95,367 $95,367 $844,574 Accessories $12,207 $12,207 $12,207 $15,259 $15,259 $15,259 $19,073 $19,073 $19,073 $23,842 $23,842 $23,842 $211,143 Total Direct Cost $61,035 $61,035 $61,035 $76,294 $76,294 $76,294 $95,367 $95,367 $95,367 $119,209 $119,209 $119,209 $1,055,717 Operation Strategy In the operation business model, The Shoebox must apply unification model to identify the market standards and best practices in the US retail industry. Thus, identifying the target demographics, management moves, human resources, suppliers, distributors and marketers, the best business structure can be produced to get a sustainable advantage. The retail store must utilize efficient technology, decorations and interior designing and skilled subordinates to represent the business image to the target demographic profile. Also, the operations strategy must evaluate the terms related to purchasing the products from the manufacturers (Buliga, 2014). The direct purchasing system must be controlled in a systematic way so that the cost of inventory can be reduced to a certain margin. Evidently, the e-commerce must have been managed in a tactical way to improve the sales at the online premises. Critically, the marketing section must be illustrated at the highest standards so that the brand recognition will be enhanced in the target market. Moreover, the financial resources and accounting management for both the online and retail business must be maintained orderly to enroll purchasing, inventory, operating costs and other adjacent costs (West, 2008). In this way, a sustainable position in the market can be achieved through instrumental operations strategy. Management In order to construct the best management structure, marketing manager, sales manager, inventory manager and accounting manager must be hired to control the activities of the marketing, sales, inventory and financial sections. All of the four managers must be liable to report to the CEO of the organization. In this way, significant control can be delivered in every aspect of the business. Also, the managers must overview the performance of the executives to identify if any improvements or encouragement will be needed for better productivity (Zupancic and Mllner, 2008). Explicit knowledge and influential attitudes of the managers and organizational subordinates can implement the best possible practices effective for maximum return. Moreover, as the stores profitability and sales revenue are largely dependent on the sales of footwear products, sales executives must be hired in a professional way to select the best in the business. Along with that, efficient training and performance management system must be introduced within the organizational framework to increase the sales and revenue figures. Meanwhile, the role of internal employees and external associates in the business environment must be identified to increase the sustainability of the US retail market. Viably, significant partnerships with shoe manufacturing brands and corporate attachment will be effective for further business growth. Start Up capital The start-up funding has been presented below for better understanding. It can be seen that the company needs $200,000 to begin the shoe store business (Luximon and Luximon, 2009). Out of the $200,000, start up expenses would amount to $30,000 and start-up assets will be of $170,000. The two partners of the firm will invest $50,000 each. The rest of $100,000 will be arranged by taking a loan of $50,000 from bank at a rate of interest of 10% p.a. and an interest free loan from family members of $50,000. Start-up Funding Start-up Expenses $30,000 Start-up Assets $170,000 FUNDING REQUIRED $200,000 Assets Non-cash Assets $20,000 Cash Requirements $100,000 Inventory $50,000 Cash Balance TOTAL ASSETS $180,000 Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities $50,000 Other Current Liabilities (interest-free) $50,000 TOTAL LIABILITIES $100,000 Capital Owner $100,000 TOTAL PLANNED INVESTMENT $100,000 Loss at Start-up ($30,000) TOTAL CAPITAL $70,000 TOTAL CAPITAL AND LIABILITIES $170,000 Total Funding $200,000 Profit and loss forecast The project profit and loss account has been presented that shows the estimated revenues and earnings of the company for the next two years: PROJECTED PROFIT AND LOSS Particulars 2017 2018 Sales $864,844 $2,111,435 Direct Cost of Sales $432,422 $1,055,718 Other $0 $0 TOTAL COST OF SALES $432,422 $1,055,718 Gross Margin $432,422 $1,055,718 Gross Margin % 50.00% 50.00% Expenses Administrative expenses Salary $75,000 $150,000 Depreciation $2,000 $2,000 Insurance $5,000 $15,000 Loan Interest Paid on bank finance $5,000 $5,000 Payment of loan taken from relative $5,000 $5,000 Rent, Phone and Internet $12,000 $24,000 Payroll Taxes $11,250 $22,500 Other $2,718 $10,000 Total Administrative Expenses $117,968 $233,500 Sales and Marketing Website $20,000 $10,000 Google AdWords $5,000 $10,000 Social Media Marketing $10,000 $20,000 Newsletter and Mobile Advertising $10,000 $20,000 PR Events $10,000 $20,000 Total sales and marketing $55,000 $80,000 Total Operating Expenses $172,968 $313,500 Profit Before Interest and Taxes $259,454 $742,218 Taxes Incurred $38,918 $111,333 Net Profit $220,536 $630,885 Net Profit/Sales 25.50% 29.88% It can be seen from the above table that the new shoe store business will earn a net profit of 25.5 percent in the first year and 30 percent in the next year, which is a good figure to proceed with the investment plan. Break Even Point The formula given below is used to calculate the breakeven point: Break-even Unit = Fixed Cost / (Average Unit price Average Variable Unit Cost) Assumptions: Fixed Cost = $100,000 Average Unit Price = $150 Average Variable Unit Cost = $105 Therefore, Break-Even point = $100,000 / ($150 - $105) = 2222 units Hence, it can be seen from the above analysis that the company needs to sell around 2222 units of all products to reach the level of break-even points (Hyvnen, 2014). In terms of sales revenue, the break-even point would be $333,330. Hence, the company must earn $333,330 of revenue in the first year to continue with the new business. It is estimated that the company will reach the break-even point by the end of 3rd month with the estimated sales projection. Cash Flow Management The projected Cash flow statement for the new business has been presented herein below: PROJECTED CASH FLOW Particulars 2017 2018 Cash in Hand $100,000 $359,454 Cash from Operations Cash Sales $864,844 $2,111,435 TOTAL CASH FROM OPERATIONS $864,844 $2,111,435 Expenses Direct Materials $432,422 $1,055,718 Administrative expenses Salary $75,000 $150,000 Depreciation $2,000 $2,000 Insurance $5,000 $15,000 Rent, Phone and Internet $12,000 $24,000 Payroll Taxes $11,250 $22,500 Other $2,718 $10,000 Total Administrative Expenses $107,968 $223,500 Sales and Marketing Website $20,000 $10,000 Google AdWords $5,000 $10,000 Social Media Marketing $10,000 $20,000 Newsletter and Phone Calls $10,000 $20,000 PR Events $10,000 $20,000 Total sales and marketing $55,000 $80,000 TOTAL SPENT ON OPERATIONS $162,968 $303,500 Additional Cash Spent Other Liabilities Principal Repayment $5,000 $5,000 Long-term Liabilities Principal Repayment $5,000 $5,000 TOTAL CASH SPENT $605,390 $1,369,218 Net Cash Flow $259,454 $742,218 Cash Balance $359,454 $1,101,672 References Anzengruber, J. (2015). Discovering Gaps in Internationalization Competences of SMEsa Comparative Case Study of Austrian SMEs.BMS, 1(1). Arkebauer, J. and Miller, J. (2009).Leading edge business planning for entrepreneurs. Chicago, IL: Dearborn Financial Pub. Buliga, O. (2014).Measures for Innovating Business Models. Dordrecht: Springer. Day, R. (2007). A microeconomic model of business growth, decay and cycles.Unternehmensforschung Operations Research, 11(1), pp.1-20. Enos, J. and Kaysen, C. (2007). United States v. United Shoe Machinery Corporation.Journal of Marketing, 22(2), p.231. Faler, P. (2011).Mechanics and manufacturers in the early industrial revolution. Albany: State University of New York Press. Fulmer, W. and Goodwin, J. (2008). Differentiation: Begin with the consumer.Business Horizons, 31(5), pp.55-63. Handley, S. and Benton, W. (2009). Unlocking the business outsourcing process model.Journal of Operations Management, 27(5), pp.344-361. Hartley, M. and Ingilby, J. (2007).Making boots, shoes clogs. Otley: Smith Settle. Hyvnen, H. (2014). Operations Maintenance Business Model TransformationMultiple Case Studies.ME, 05(13), pp.1161-1170. Jamali, D., Lund-Thomsen, P. and Jeppesen, S. (2015). SMEs and CSR in Developing Countries.Business Society. Johnson, S., Webber, D. and Thomas, W. (2007). Which SMEs Use External Business Advice? A Multivariate Subregional Study.Environment and Planning A, 39(8), pp.1981-1997. Kochan, A. (2016). Actis and the shoe industry.Assembly Automation, 16(3), pp.30-31. Luximon, A. and Luximon, Y. (2009). Shoe-last design innovation for better shoe fitting.Computers in Industry, 60(8), pp.621-628. McMahon, R. (2014). Equity Agency Costs Amongst Manufacturing SMEs.Small Business Economics, 22(2), pp.121-140. Padoan, P. and Arzeni, S. (2010).SMEs, entrepreneurship and innovation. Paris: OECD. Papatheodorou, A. (2016).Corporate rivalry and market power. London: I.B. Tauris. Rossi, W. (2008).Profitable footwear retailing. New York: Fairchild Publications. Seelye, A. and Mack, R. (2015). Factors Influencing Consumption: An Experimental Analysis of Shoe Buying.Journal of Marketing, 19(3), p.302. Swann, J. (2016).Shoemaking. Princes Risborough: Shire. Tresca, R. (2013). Global Business Networks and Competitiveness of SMEs.Symphonya. Emerging Issues in Management, (1). Wardell, W. (2009). Wholesale Shoe Findings Business.Journal of Marketing, 14(2), p.355. West, A. (2008).A business plan. London: Financial Times Pitman Publishing. Whitney, B. and Israel, M. (2008). A Working Model of the Financial Dynamics of a Business.Operations Research, 6(4), pp.573-579. Zupancic, D. and Mllner, M. (2008). International Key Account Management in Manufacturing Companies: An Exploratory Approach of Situative Differentiation.Journal of Business-to-Business Marketing, 15(4), pp.455-475.

Project Based Management FREP Handheld Business - Professor Notes

Question: Discuss about the Project Based Management for FREP Handheld Business. Answer: Introduction This essay depicts the critical analysis of a chosen business case namely as FREP Handheld Business Case. The essay illustrates the reason behind the development of the business structure. During the project development phase, cost benefit analysis is made to understand whether the business is commercially beneficial or not. In order to develop the organizational structure and business framework, different improvement oriented business cases are determined by different organization. It has been found that, in most of the cases frequent adaptation of wrong business cases are declining the revenue growth of the business. Before implementation of a project in the real world application, proper budget estimation and reason behind the project implementation is needed to be understood, by the development team (Nolan and Lang 2015). The design approach, information system, training and development programs arranged for the employees working on a particular project, helps to reduce the cost efficiency and ongoing running cost of the project (Hou et al. 2016). The essay demonstrates the viability of FREP Handheld Business Case. It has been found that particularly for FREP, there are certain features that might drive the typical investment oriented to handheld and the features missing from FREP business are as follows: Critical analysis on FREP Handheld Business Case During analysis of FREP Handheld Business Case it has been found that, the business case helps to improve the existing business composition, through developing a project based on the requirements of the consumers (Geddes et al. 2016). The business case provides many decision making tools which helps to take appropriate decision for the commercial growth of the organization on the other hand, the total budget estimated for developing a project, is based on the long term and short term view of the total cost savings tools. During developing the project for FREP Handheld, the developers should focus on the incremental cash flow management process and also on the quantitative as well as qualitative valuation process (Zimmermann and Werner 2013). The most important component that is required to be focused by the development team is the risks that might occur during the development and execution of the project. The key components of the business case are business strategic development, risks analysis based on the decision making points. Addition of Information technology in the existing business needs huge investment (Liang et al. 2014). This particular business case is referred to as beyond the financial investment. For future sustainability and potential commercial growth, every individual feature of the handheld investment is considered. Background and environment of the project The FRPA (Forest and Range Practice Act) resource evaluation program based on FREP is referred to as an environmental control and monitoring program which is committed by the government of British council (Vinuesa and Contreras-Moreira 2015). The FREP business project will help to evaluate that all the activities associated business are meeting the pre determined objectives. The quality assurance management found that not even a single business approach is meeting the requirement of the business. In the public sectors also the quality management is measured (Meikle and King 2013). The project flow implies that the development is moving towards on the right track. Certain important factors such as strong leadership management, top level management commitment, training and development program are considered while developing the successful business project (Niemller et al. 2016). The main issue related to FREP is that it does not introduce any quality audit programs and safety devices. A conceptual framework is developed which is known as FREP quality assurance model. The model demonstrates the general process, links and the need of the program and project as well (Nagar and Suman 2014). The quality assurance criteria hold different project criteria in terms of development, monitor, control, and achievement. The QA can be expressed in the program level in terms of designing, planning, and business framework and business structure (Lee et al. 2013). The further implementation strategy of the organization will mainly focus on all the aspects of quality assurance. On the project level the quality control system is introduced for monitoring and control. In order to monitor and control data collection, management and analysis and reporting certain protocols are developed by the business process (Amato et al. 2015). It can be said that in order to improve the overall quality of a project, continuous development in quality assurance and control is needed to be adapted by the business process. Some quality tools such as self assessment, check sheet or score card, systematic diagram, cause and effect diagram are identified that are used to improve the quality of the project. Discussion on the project business case Definition of the project The project is developed to mitigate the issues that are continuously evolving in the business process. It can ensure the reliability and the scientific credibility by documentation of different quality metrics (Kshetri 2014). The function and purpose of the project are as follows: Functions Purpose of FREP Conformance 1. To enhance the reliability, flexibility, scientific credibility of the business process. 2. To reach the quality control target determined for every individual area of the project (Lonner et al. 2015). 3. To achieve the regional data consistency. 4. To increase the accountability for the stakeholders and public as well (Zimmermann and Werner 2013). Improvement 1. Helps to determine the quality metrics 2. Performance can be improved 3. Enhances the efficiency and effectiveness of the project. 4. Reach the quality control target determined for every individual area of the project (Swenson 2013) 5. Helps to increase the accountability for the stakeholders and public as well. 6. Provides protection to the program so that no such unwanted changes could occur. Costa and waste reduction 1. It will reduce the cost, redundancy and waste (Lonner et al. 2015). 2. Provide protection to the programs avoid sudden changes 3. The values of the resources get maximized. The components of the project are as follows: FREP components Activities Indicators QA metrics Business tools FREP team 1. Reference terms 2. Members of team 3. Project lead 1. Reference terms 2. Representative of the target stakeholder Publishing FREP web Roles and responsibility of the matrices and process flowchart. EE project 1. Project plan and charter 2. Training for the members Website publish Team monitoring and control RSM 1. Project plan 2. Project management training Communication 1. Official website 2. Report 3. Industry 4. Public 5. Protocols 6. Meetings 7. Stakeholders 1. Information and document update 2. Focus test Sheet checking Budget Value of the money Involvement of the stakeholders Process of consultation Particularly for this project the sponsors are divided into four different key groups. Different data are required to be collected by the data collection tea members (Lindman, Kinnari and Rossi 2014). Then analysis of those data will help to select which of the data set are valuable and which data sets are not. The MoFR information management Group plays the role of system implementation and in the workplace proper evaluation and integration of the collected data is done by the sponsors (Nolan and Lang 2015). On the other hand, the external users or the license providers are another group of sponsor for the FREP project. Evaluation of the project business case In order to evaluate the FREP Quality Assurance Framework certain phases are needed to be maintained by the development team. However, proper management of implementation strategies, monitoring and control methodologies should be adapted to achieve best practices for the project (Meikle and King 2013). Many protocols are developed while implementing the business model of FREP. The in the initial phase the environmental management system is considered and then proper auditing practices are used to guide the management process. It will validate the external stakeholders and management system as well. Though, this step is costly and time taken as well. Formal external recognition is needed to be adapted to mitigate the issues (Nagar and Suman 2014). Statistical process control process should be developed to achieve continuous improvement and principle practices. Cost Benefits analysis In order to implement the business process cost benefit analysis is required to be done so that a balanced can be maintained between the investment and the return from the business or the organization can get commercial benefit from the competitive market place (Vinuesa and Contreras-Moreira 2015). The cost benefit analysis is nothing but the feasibility study for this project. The feasibility study helps to measure whether the business is commercially beneficial or not (Kurnia, Karnali and Rahim 2015). If the business outcome implies that the project is not beneficial then further additional technologies will be added to the existing business process. Tangible Benefits Category In $US Reduced cost $ 160,000.00 Reduced error cost $ 80,000.00 Enhanced flexibility $ 40,000.00 enhancement in the activity speed $ 40,000.00 planning and control cost $ 19,000.00 Rest $ - Total Tangible Benefits $ 339,000.00 Tangible One-Time Costs Category In $US Complete improvement cost $ 170,000.00 Adaptive hardware cost $ 37,000.00 Adaptive software Cost $ 60,000.00 Cost estimated for training and development $ 1,800.00 website development cost $ 2,000.00 Rest $ 2,000.00 Total Tangible One-Time Costs $ 272,800.00 Tangible Recurring Costs Category In $US Maintenance cost $ 15,000.00 Data storage cost $ 1,200.00 Communication cost $ 1,600.00 line cost for hardware and software $ 1,500.00 Suppliers cost $ 1,000.00 Rest $ 1,500.00 Total Tangible Recurring Costs $ 21,800.00 In order to develop the entire project, from the project initiation up to completion of the project a minimum 6 months needed (Lindman, Kinnari and Rossi 2014). Data collection their analysis and evaluation in an organized manner will lead to proper execution of the project in the real world application. Before implementation of a project exact time management is needed to be followed so that after project implementation the consumers feel satisfied with the service served by the service providers. On the other hand it can be said that, information technology rather technological advances are the main factor that can mitigate the different data oriented risks that generally interrupt the genuine flow of the business process. Adaptation of digital platform will provide proper data management. Factors Time required Feasibility study in terms of cost benefit analysis 4 to 5 days Audit or budget estimation 2 to 3 days Statistical management control system 5 to 6 days Environmental control management system 4 to 5 days Continuous improvement of the handheld project 5 to 6 days External recognition 4 to 5 days Internal recognition 4 to 5 days Preventive approach 8 to 10 days Conclusion From the overall discussion it can be concluded that the main requirement of the business case is to identify the risks that might hamper the exact flow of the project in an organization. During migration of the system from one platform to another, risks have been occurred. Delay in the normal schedule flow, are interrupted due to the staffing of resources. Inconsistencies in the contractors are another risk that interrupts the genuine data collection and data analysis process. Loss of meaningful data will create dissatisfaction among the consumers as they will not be able to gain their desired resultants. Lack of proper training and development programs will lead to system failure. Therefore all the members who are associated to the project development team must provide proper commitment. In order to mitigate these issues the FREP project team has adapted certain business structure and model as well so that the issues can be mitigated easily. On the other hand, handheld project are found to be much beneficial than the non handheld business cases. Therefore, complex data are captured from various resources relocate the impact of the project success. References Amato, K.R., Leigh, S.R., Kent, A., Mackie, R.I., Yeoman, C.J., Stumpf, R.M., Wilson, B.A., Nelson, K.E., White, B.A. and Garber, P.A., 2015. The gut microbiota appears to compensate for seasonal diet variation in the wild black howler monkey (Alouatta pigra).Microbial ecology,69(2), pp.434-443. 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Performance benefits of DataMPI: a case study with BigDataBench. InWorkshop on Big Data Benchmarks, Performance Optimization, and Emerging Hardware(pp. 111-123). Springer International Publishing. Lindman, J., Kinnari, T. and Rossi, M., 2014, January. Industrial open data: case studies of early open data entrepreneurs. In2014 47th Hawaii International Conference on System Sciences(pp. 739-748). IEEE. Lonner, J.H., Smith, J.R., Picard, F., Hamlin, B., Rowe, P.J. and Riches, P.E., 2015. High degree of accuracy of a novel image-free handheld robot for unicondylar knee arthroplasty in a cadaveric study.Clinical Orthopaedics and Related Research,473(1), pp.206-212. Meikle, P. and King, S.A., 2013. Cross Border Community Research, Opportunities and Challenges: Case Study Analyses.Delta Journal of Education,3(2) Nagar, N. and Suman, U., 2014. Architectural Comparison and Implementation of Cloud Tools and Technologies.International Journal of Future Computer and Communication,3(3), p.153. 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